Telemarketing Services Guide

Telemarketing and telesales is a complicated field for the novice to enter. If run correctly a telemarketing campaign can be an excellent way to gain new business, and get more business from existing customers. Run your campaign badly and you can lose your reputation and drive customer from you. The most common business uses for telemarketing campaigns are direct sales, lead generation, appointment scheduling and market research. How you structure your campaign will depend on your market and business use.

Before embarking on a telemarketing campaign it is wise to evaluate if you have the requisite skills in house to successfully manage the project or if telemarketing outsourcing is a more appropriate avenue. Firstly consider the fixed costs of any campaign. Do you have the required number of staff, phone lines, floor space to manage a campaign. How long will the average call take? How often will you get through to the person you want? Etc.  Importantly, consider how you will manage this sales information to correctly record successful contacts, call backs, wrong numbers. If you are new to this field it is probably worth looking at some of the wide range of telemarketing books available.

The field of Telemarketing has two branches namely inbound where customers call you and outbound where you call customers. Of these two branches inbound is the more difficult to estimate as external fluctuations can have a significant impact on your business such as seasonal change, holidays and weather. A testing phase is vital in the construction of a telemarketing campaign to fine tune the approach and evaluate the potential effectiveness of the campaign.

Telemarketing outsourcing can be an excellent method to acquire the skills and resources you need to manage a campaign or run a call centre. It is increasingly common for larger firms to set up call centers in countries where the cost of labour is cheaper than their domestic market. The concept of so called telemarketing offshoring is not restricted to large companies taking advantage lower labour costs, smaller companies can also use a myriad of new overseas firms that provide outsourcing services.

OUR SERVICES

We offer a consultancy dedicated to steering you through the maze of provision in the telesales and telemarketing industry. We do not provide telemarketing services ourselves, instead we help our clients to find the solution that is most appropriate for them. We can offer guidance on setting up in house telemarketing services, from initial set up right through the sales life cycle. We also help clients to select appropriate telesales outsourcing suppliers from all over the world.